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Friday, May 5, 2011

For the sake of not having to write the same intro a million different ways throughout the rest of time, just know that this column avoids the overly long and sometimes dull process of full film reviews and instead opts to break things down based on what I thought going in, what happened while I was there and what I learned at the end of it all.  Hope that's OK.

Read on!




The Breakdown - Thor

The Impression:

Marvel continues the most expensive marketing plan ever by releasing another superhero standalone flick meant to get you excited for the Avengers.



The Reality:

Of all the pre-Avengers movies that have come out so far, Thor is just behind the first Iron Man as my favorite.  Everything about the film just works - the plot, the villains, the FX, Kenneth Branagh's direction and, most importantly, Chris Hemsworth.  That guy is a star in the making who exudes so much charisma on screen that I can't wait to see how he'll mix with the likes of Robert Downey Jr. and Chris Evans.  Whether you're a fan of the character or not, I promise it's worth your time to see Thor.

By the way, don't bother seeing it in 3D.  Like is usually the case with post-converted 3D movies, it's dark and not worth the upcharge.


The Lesson:

Ok, so it's definitely more than just a marketing plan.



- John Laird -



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